Since it is an arbitrary generic term, many Latin American scholars, journalists, and indigenous rights organisations have objected to the mass media use of the word "Latino", pointing out that such ethnonyms are optional and should be used only to describe people involved in the practices, ideologies, and identity politics of their supporters. Of the two, only Hispanic can be used in referring to Spain and its history and culture; a native of Spain residing in the United States is a Hispanic, not a Latino, and one cannot substitute Latino in the phrase the Hispanic influence on native Mexican cultures without garbling the meaning. Everything else can be very empty and very draining, soulless.
Puerto Rican actress Gina Rodriguez, for example, has gotten heat for calling herself Afro-Latina while having fair-skin and straight hair, giving her a privilege that darker-skinned Latinas don't have. Though it's a masculine term, Afro-Latino is used in the plural form. Each year since the International Latino Book Award is conferred to the best achievements in Spanish or Portuguese literature at BookExpo America , the largest publishing trade show in the United States. By Natasha S. People like me who have realized: I've always known there was a history we didn't talk about